top of page
Lemonaid
"We have nothing to hide!"
This was the idea behind this route. Together with several other agencies we pitched for the new print look for Lemonaid/Charitea. Showing full transparency about the brand, about the principles and messages, we want to convey, we wanted to build trust on the consumers side as well as an original visual concept.
Service
Client
Campaign, Concept, Pitch
Lemonaid/Charitea
Year
2016
The Backgrounds behind the messages are a selection of urban structures and extracts from th production process.
it draws a connection between urban culture and the agricultural landscapes of e.g. sri lanka and underlines the purity of the product.
PHOTOSHOP COMPOSITION
The principle
Every bottle and Packaging contributes to a better world. Through economical agriculture, fair trade and humanitarian projects in regions of cultivation.
bottom of page