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Jogja Escapes
Jogja Escapes is a travel start-up in Indonesia offering individual packages for every kind of character. Wether you're the athletic type, who seeks adventures, or you just want to flee day-to-day routines and go for a welness trip – they create a holiday that fits your needs.
The logo should include the name as well as an obvious connection to the country. Therefore I've drawn an individual font, as unique as the services they offer. The choice of color is inspired by traditional Indonesian costumes.
Service
Logodesign, Branding, Brand-Identity
Client
Jogja Escapes
Year
2019
The typography included in the logo has a brush-like character. WIth its organic lines, it gives the impression of a traditional influence, while the rather sharp edges and the hard transitions add a modern twist to it.
The Logo
Except from the full graphic visual, the client demanded a second short version with just the initials. For the rather complex claim, the logo was adapted into two languages.
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