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Inner Giants
Inner Giants is a startup of two personality coaches specialising in NLP (neurolinguistic programming).
This was the first branding project which I led from the start until
now. Working together very close with the client I learned a lot about
what a good client-designer relationship does for a brand.
If you can understand each other you can create a strong and cohesive identity, that really portraits the brand's character.
Service
Client
Year
Branding, Brand Identity, Web, Strategy, Project Lead
Inner Giants
2019-2020
The core of the brand was to give it a modern and professional look but with a sense of ease, so that it feels authentic and trustworthy, but also approachable. The future client should experience comfort and a willingsness to open up.
Web & Mobile
Translating the color scheme into the website while keeping the layout clean and spacious was a challenge.
We decided to use a handwritten font to underline the personal aspect of the service itself and the authenticity of the coaches – we waned to literally give it a "personal note".
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